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Echo Extra
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Echo Extra
The Echo Extra is positioned as an urban, city paper covering Cardiff, and is the sister paper of the South Wales Echo - offering advertisers the opportunity to more deeply penetrate Wales' capital city. It has a smarter, fresher look and shares much of the Echo's design features.
Average issue readership
92,420
Day of publication
Thursday
Advertising benefits...
Two thirds of adults in the area are ABC1.
Echo Extra Benefits:
• Echo Extra has 85% household penetration of the distribution area.
• Part of the South Wales Echo - an established and trusted regional newspaper.
• High ABC1 and under 45 penetration.
• Two groups with money to spend.
Opportunity to have your advert seen more than a million times with a City Package.
Advertising solutions
CITY PACKAGE
The City Package includes South Wales Echo, Echo Extra and WalesOnline.co.uk (based on one month)
Total Opportunities To See in Cardiff 250,500
Total Opportunities To See in Wales 502,500
Add further insertions to the South Wales Echo and increase the number of times your advert could be seen.
(Opportunities To See - the number of times an advertisement is seen by a specified audience)
The place to turn to...
270,000 people would turn to the ECHO EXTRA when looking for a new home
365,000 people would turn to the ECHO EXTRA when looking for a job
198,000 people would turn to the ECHO EXTRA when looking for a car
Add WalesOnline.co.uk and more than DOUBLE your reach.
Source: GfK NOP Media 2008.
Reader profile
Source: JICREG
Coverage area
Front Page
Click on image to view page
Hot picks
We asked. You spoke. And we listened. In an extensive programme of research across Wales, we asked you how we could best enhance your daily diet of news, information and analysis about our nation and beyond and then set about responding to your views.
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