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Online
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Why Online?
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16.5 million households in the UK had internet access in 2008 – ONS, August 2008
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Online ad spend in H1 2008 came in at £1,682.5m – IAB 2008
- Online market share grew to 18.7% for H1 2008 up from 14.7% for H1 2007 – IAB, 2008
Regional Press Websites
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Monthly unique users for regional press websites are estimated at over 24.4m – Annual Industry Survey, 2007
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Advertising on local newspaper websites is 77% more likely to be believed & relied-upon than advertising on other websites – the wanted ads III, 2007
- Advertising in local newspaper websites is nearly 2x more trustworthy & reliable than ‘national’ websites – the wanted ads III, 2007
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We asked. You spoke. And we listened. In an extensive programme of research across Wales, we asked you how we could best enhance your daily diet of news, information and analysis about our nation and beyond and then set about responding to your views.
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Local media is reaching bigger audiences than ever before, no other provider can match it for valued and trusted local news and information, and its power and effectiveness as an advertising medium is growing.
