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Why print advertising?
Regional newspapers
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75% of people aged between 15 & 24 read a local newspaper – BMRB / TGI, 2008
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64% of people tend to read any advertising items in their local newspaper – the wanted ads I, 2005
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83% of regular readers have taken action due to advertising in a local newspaper – the wanted ads I, 2005
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4 out of 5 local press readers act on the advertising – the wanted ads I, 2005
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82% of adults, 40 million people, read a local newspaper, making it the most widely read medium in the country – BMRB/TGI, 2008
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